Following are some pepper seed starting tips -
Plant pepper seeds in pre-moistened seed starting mix or
light potting soil. You should plant the seeds flat,
and then cover lightly with soil.
Pepper seeds should be started indoors, or in a greenhouse,
and then transplanted once they are large enough and
it is warm enough outside. For best results, you should not
plant pepper seeds directly outside.
Water carefully as needed to keep
the soil moist but not drenched.
Do not water from below, as this can adversely affect
Covering your seed starting
pots with Saran wrap or something similar to increase
humidity will help the seeds to sprout.
Keep your planted seeds in a fairly warm spot while sprouting,
as peppers won't even sprout if temperatures
are much below 60F! If you have a seed starting mat or warm
spot, 80-85 is an optimum temperature for peppers and will
speed-up sprouting. Otherwise, try to keep the planted seeds
at least at 70 or above.
Depending on the variety, you may see your first sprouts in
about 7-14 days, but hot peppers can take as long as a month or
more to come up. Pepper seeds are notorious for taking their
time to germinate, or germinating at different times,
and it is not unusual for some of them to surprise you
and sprout several weeks after the first ones do!